10 Greenwashing Tricks of Sports Brands You Should Know

To many customers, it’s quite a challenge to understand which innovations are honest attempts to make a brand more sustainable, and which are plain greenwashing.

Photo by Ryan Searle on Unsplash

1. Sustainable materials in a supporting role

2. Eco-friendly material from problematic production

3. Sustainable production but harmful materials

4. Local assembly but global sourcing

5. Local production but poor conditions

6. The smoke of aims and goals

7. It’s all about packaging

8. Irrelevant collections and prototypes

9. Proper materials but un-recyclable

10. Sustainable but useless

Prague-born, Berlin-based founder of Winqs.

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