Sure, many measures might be the first step into a brighter future. Substituting polyester with bio-based products for example or introducing a new, green packaging concept. You have to start somewhere, right?
Unfortunately, to many major sports brands this first step is already the end of the road. If you find some of the following moves in the behavior of your favorite brand, you might want to start questioning things.
Many brands love to label their collection with tags like “made from sustainable materials”, “bio-based” or “recycled”. But if you check the true composition of their fabrics and compounds you…
Prague-born, Berlin-based founder of Winqs.